Business Pitfalls and Determination
November was an insanely busy month for me and BSB – somehow I ended up with far more projects (only about half of which were actually writing) than I really had time for. I can’t tell you how easy it is to fall into that particular trap, especially when things are already going pretty well, and I tend to think, “hey, what’s one more thing?” Well that, and all these things I’d promised to do for other people just hit at the same time, rather than being nicely spaced out (I’m not complaining – it’s just funny how it always seems to happen that way). In any case, I made it, and without any serious casualties (or I think, anyways), so that’s good. Here’s hoping I didn’t lose too many readers with my spotty serial posting and lack of online visibility, though I undoubtedly had some casualties. Unavoidable, unfortunately. I did what I could to keep up under the circumstances. Sometimes that’s all you can do.
So now that I have perspective and a lot more experience, I’ve been thinking a lot about how to make sure I don’t get caught in that particular trap again. And of course this is a good time to be thinking about such things, since this year is ending and a shiny new one is waiting just around the corner. Unlike a lot of people, analyzing and reorganizing my goals is a process I actually really enjoy, so I’m quite excited to sit down and take what I’ve learned this year to apply going forward.
First though, I still have some catch-up/clean-up work to do for the year. There are a few business issues that simply *must* be corrected as soon as possible, because at the moment, they’re only affecting me personally, and I am determined that they will be taken care of before they start affecting the other authors working with me. If you’re reading this blog, it’s probably because you want all the dirty details of what goes on behind the scenes, so I’m going to be straightforward and share my biggest shortcomings, so that with any luck (and a lot of determination), you won’t make the same mistakes.
1) Contracts - This is something I knew in the back of my mind was a necessary thing to have for the authors publishing with me, but because they’re both good friends, and because I mistakenly thought they could read my mind (that’s a comment on my own shortcoming, *not* theirs), I let it slide. And that (along with a serious lack of sleep on my part) led to a pretty sizable misunderstanding that could easily have ruined a very good working relationship along with a friendship. The misunderstanding would have been completely avoided with a good contract from the start. I now have a basic contract in place to use with authors who do hybrid publishing with me (I’m not talking about Rattles, but hybrid deals that involve royalties rather than flat fee payments), and while it’s not perfect, it’s far, far better than not having things laid out in a clear format right from the start. Before 2012 gets here, I want to refine that contract and make it more comprehensive for the next round of publications – more to make sure we’re all on the same page than anything else. I haven’t hired a lawyer to look it over yet, but I may do just that after I have things as clear as I can make them. Even if you’re just doing it yourself though – don’t underestimate the need for this if you’re going to work with other authors.
2) Bookkeeping – Lord, how I suck at this. I truly just haven’t had time to keep up, but it’s not a “have time” sort of thing – it’s a “must make time” sort of thing, even if it means skipping a writing night. That’s the huge thing with running your own publishing business, even if just for yourself – you either pay a bookkeeper, or you make time. It simply *must* be done, especially when you bring other authors into the mix. I am at this moment nearly eight months (yes, 8) behind on my bookkeeping – tracking sales, expenses, etc. It’s going to take me several days worth of solid work (ie, no writing) to get all that data rounded up and put into Quickbooks so that I can both provide statements on time for the authors who publish with me, and so I can do my taxes next spring. I am *not* behind on any author payments, and that’s not going to ever happen no matter what state my books are in. But the books need to be up to date and I need to have a schedule for keeping them up to date in place before January 1. Period. There’s no point in even going forward with the business if I can’t master this one very important task – poorly kept books can bring an entire business to the ground in the blink of an eye. I will not let that happen.
So those are my two “Achilles heels” at the moment, but I’m not going to let them stop me or bring me down. In my day job, if I don’t know how to make something work, I figure it out. There’s no such thing as “can’t”, just “how long will it take to learn”. The same applies to my pub business – just because I don’t know how to do something “yet”, doesn’t mean I won’t figure it out. And I think that’s the sort of attitude you need to have to be successful.
Now that my fall storm seems to have passed, I’ll be free to pick up this blog again. So more posts coming this month on the business side of things.
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